Second Year Courses
During the second year of studies, apart from two compulsory courses (Strategic Management, International Management), students take up electives as per their area of specialization.
| Sr. No. | Consumer Behavior | International Marketing | Project Management & Finance |
|---|---|---|---|
| 1 | Sales & Channel Management | Integrated Marketing Communication | ERP and SCM |
| 2 | Services Marketing | Security Analysis & Portfolio Management | E Commerce |
| 3 | Rural Marketing | Financial and Capital Markets | Data Warehousing & Data Mining |
| 4 | Brand Management | Financial Derivatives & Risk Management | Total Quality Management |
| 5 | Customer Relationship Management | Banking & Insurance Management | Negotiation & Conflict Management |
| 6 | B2B Marketing | Mergers and Acquisition | Management Control Systems |
- Pedagogy for teaching management courses comprises Lectures, Case Studies, Role Plays, Presentations, Project work, Book & Article reviews, etc.
- Students also take up live projects with companies under the guidance and supervision of faculties.
- Guest lectures and Industrial visits are the integral part of learning
- Students go on an educational trip for 10 days every year. In the past, some of our students have visited places such as Darjeeling, Goa, Kerala, wherein, apart from visiting tourist spots, they also take up adventure sports and activities. Such travel experiences enrich them with the cultural diversity of India and they get confidence to move anywhere on their own.